Headquartered in Minneapolis, Minnesota, Storyworks Media is a marketing services firm that provides creative, Internet-based communications strategies for corporations in the health and finance sector. Storyworks Media offers clients the ability to increase employee engagement in employer-sponsored benefits through the deployment of first-person video stories. These videos are distributed primarily to employee communities online through an employer’s human resources website where they can be embedded within the context of other employee benefit information. First-person videos can also be used in employee benefit meetings and employer on-site locations during enrollment periods or health and wealth benefits fairs.

“Storyworks Media solutions are highly personalized, relevant stories from real people. Since we’re delivering such a mass-customized service, it makes sense to partner with Brightcove, the industry leader for online video platforms,” said Mike Bingham, CEO of Storyworks Media. “We’re pleased to be selected as a partner in the new Brightcove Alliance. It’s sure to be a win-win for both companies.”

The Brightcove Alliance comprises an ecosystem of technology, solution and channel partners that together enable a comprehensive set of solutions and services for professional video publishers. The Alliance consists of more than 100 partners, spanning a variety of online video needs, including ad networks, search and discovery, distribution, analytics, social media and audience measurement.

“Online video is pervasive, but the requirements for success have become increasingly complex,” said Chris Johnston, Brightcove director of ad product management. “One size doesn’t fit all, which is why we’ve opened up our platform to a wide range of partners like Storyworks Media who can extend the success of online video with new capabilities, solutions and services. This will open up new business opportunities for our partners while also greatly benefiting our existing customer base.”

About Storyworks Media: Storyworks Media is a consumer engagement services provider to the healthcare and financial services industries. The company produces and syndicates authentic, real-person videos that educate employees regarding their health and retirement benefits.   Storyworks Media uses sophisticated technology to match the viewer’s personal characteristics to a specific video persona.   The videos are often distributed to employee communities via email or online through a website and are also used in employee benefit meetings and educational campaigns. The company is based in Minneapolis, Minnesota. For more information visit www.storyworksmedia.com