December 18, 2008 - Minneapolis, MN –  Healthcare industry veteran Jeff Fritz announced today he has launched a new venture, Storyworks Media. The company, based in Minneapolis, Minnesota will provide creative, Internet-based communications strategies for corporations in the healthcare and financial sectors.  These strategies include the creation of highly personalized, unique videos to describe individual and employer-sponsored benefits resulting in increased consumer engagement in those products. 

“With the growth in consumer-driven healthcare solutions, we’re seeing a real convergence in the management of health and wealth portfolios in this country,” said Fritz, a Minnesota entrepreneur who has founded and led several successful start-ups previous to founding Storyworks Media. “At the same time, economic conditions are creating a sense of wariness, particularly for investment strategies.  Our solutions create a scenario in which strategies and tips are shared by those who actually use them. Because the stories are authentic, consumers tend to be much more engaged which often results in higher enrollment.”  Fritz, who is considered a pioneer in the field of consumer driven healthcare, added he has already signed up several clients for the program.

Storyworks Media uses sophisticated technology to match personal characteristics of each video “storyteller” with the viewer. The videos are often distributed to employee communities via email or online through a website where it can be embedded within the context of other employee benefit information. First-person videos can also be used in employee benefit meetings and educational campaigns during open enrollment or health and wealth benefits fairs.

“Referrals from peers are often the most credible, and a large factor in the way we make financial decisions for our families,” said Tom Smith, President of Benefit Strategies. “Storyworks Media gives our company the ability to present  key features of our benefits products from the perspective of the employee in a timely, cost-effective manner. “

About Storyworks Media: Storyworks Media is a consumer engagement services provider to the healthcare and financial services industries. The company provides online video strategy development services including authentic high quality low-cost Internet videos.  Storyworks Media conducts creative communication campaigns that emotionally engage consumers.   Consumers are sharing, conforming and inspiring their peers on important financial topics.  The company is based in Minneapolis, Minnesota. For more information visit www.storyworksmedia.com