To date, most efforts at communicating employee benefits have been through the use of industrial videos. These videos are usually generic, corporate-sponsored videos that feature professional models that deliver carefully scripted messages designed to inform employees about their available employee benefits. While some of these videos can be educational, the vast majority of them lack personal credibility or emotion, and worse – they are not watched. That’s especially troubling when you consider that these video productions cost a substantial amount of time and money to produce.

Storyworks Media™ provides highly personalized, authentic stories that are specifically relevant to each employee through the development of individual personas that match the employer’s employee demographics and lifestyles. Our production model allows us to design, capture, edit and deliver these first-person videos at a price that is significantly less expensive than traditional corporate industrial video productions. In this way, our clients are able to provide more compelling stories that truly engage employees on their benefits and at more affordable price.