How Things Work
How we build stories
How we measure engagement effectiveness
How we achieve better results
 

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How we measure engagement effectiveness

One of the primary goals for our clients is the ability to influence and change employee awareness, adoption and engagement of their employee benefits. Storyworks Mediaâ„¢ offers clients the ability to measure video viewing behavior by each employee. Unlike traditional print-based employee benefit communications, first-person videos can be measured for their ability to capture attention, engage consumers and compel them to act as a result of watching them. Our video player platform allows us to measure what your employees watch, when they watch it, whether they stopped watching or continued to the end, and what they did once they viewed it. Storyworks Media provides clients with detailed dashboards of their employees video viewing performance and recommends ways to adapt and increase future effectiveness. The key to successful behavior change is our ability to influence both employee awareness and engagement. Our robust measurement and analytics tools allow clients to better understand the effectiveness of their employee benefits campaigns.

 

 
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